Customer Experience for a New Wash Club Member

The Auto Sentry provides a speedy experience for the customer when signing up for a Club Membership.

Tip:  The customer experience is an important aspect for word-of-mouth adverting.

  1. When a customer pulls up to the Auto Sentry, a short video can explain how the club works.
  2. If customer is interested, the customer can touch the Join Wash Club button (if set up in passive selling).
  3. From the Join Wash Club menu, the customer can touch a button to choose a club (example):
  • Deluxe Wash club for $15 per month

-or-

  • Supreme Wash club for $25 per month
  1. The customer is prompted to swipe a credit card, enter the billing zip code of the credit card for security, and then receive a speedy credit card approval. This card will be charged every month until the customer cancels their membership.
  2. The customer agrees to become a club member by clicking the OK button on the Thank you for purchasing a club video.
  3. After receiving the first wash as a club member, the customer presents their receipt to the attendant who adheres the RFID tag to the windshield. Tags are secure and become inoperable if tampered with or removed from the windshield.
  4. In WashConnect, an attendant enters all other customer information such as customer name, license plate, phone number, etc.
  5. The wash club process is now complete for this vehicle.
  6. If you have more than one location, the customer’s data automatically transfers to multiple sites within minutes.
  7. Every time a club member's vehicle pulls up to the Auto Sentry, the RFID tag reader verifies the tag number, and then the system automatically allows the wash. Also, if applicable, the system offers the club member extra services for additional fees.
  8. If an unlimited club member, they may return to any of your car wash sites as many times as they would like for the billing period without being charged again until the following billing period. This could be monthly, bi-annually or annually.

 

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