Column

Description

Most Visited Vehicle

The Most Visited Vehicle column divides the total vehicles for the date range into ten equal percentiles. You can click a percentile to see customers and vehicles.

Name

Customer name. If the row is a summary percentile (For example, not expanded), this field is empty. If the row is expanded, it contains customer names.

License

Vehicle license plate. If the row is a summary percentile (For example, not expanded), this field shows a car count. If the row is expanded, it contains license plates.

Visits

Number of visits for the time frame.

Avg. Visits/Month/Vehicle

Average number of visits per month for each vehicle. If the row is a summary percentile (For example, not expanded), this field shows an average of all vehicles. If the row is expanded, it contains the actual number of visits for each vehicle.

Avg. Days Between Visits

Average number of days between visits. This takes into account the date range of the report. For example, if the date range is a month, Avg. Days Between Visits accounts for the number of visits only for the number of days in the month. It would not represent the average since the customer joined the club. To see the average number of visits since a customer joined the club, you can adjust the date range.

Club Revenue

Total revenue collected over time frame for the set of or individual Club members listed.

Upgrade Revenue

Revenue from upgrades and extra services.

Total Revenue

Total Revenue = Revenue + Upgrade Revenue.

Upgrade Qty

Upgrade quantity. Number of times customers purchased an upgrade
in addition to the included service.

Upgrade Revenue %

Percentage of revenue coming from upgrades. Upgrade Revenue divided by Total Revenue.

Rev/Wash

Revenue per wash. Revenue divided by Total Wash.

Upgrade Rev/Wash

Upgrade revenue per wash. Upgrade Revenue divided by Total Wash.

Total Rev/Wash

Total revenue per wash. Total Revenue divided by Total Wash.