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Column
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Description
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Club
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Name of the club program.
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Vehicles Billed
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The number of unique vehicles purchasing or renewing a club that were either auto billed or initially billed in the given time period. If a vehicle did both, it is still counted only once.
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Club Revenue
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Total revenue from club sales or renewals. Divide the Revenue by Vehicles to get an approximate cost of the club. For example, a Revenue of $5,704 divided by 235 vehicles equals $24.27. The actual price might be $24.95. But because of prorating, the calculated amount is slightly less.
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Upgrade Revenue
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Revenue from upgrades and extra services purchased during the redemption of club.
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Total Revenue
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Club Revenue plus Upgrade Revenue.
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Total Base Wash
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Total visits or club redemptions made by club vehicles.
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Avg. Base Wash / Vehicle
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Average number of washes per vehicle for the time frame.
Total Base Wash (Total Visits) divided by Vehicles Billed to show how often vehicles are getting a club wash.
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Upgrade Qty.
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Upgrade quantity. Number of times (visits) customers purchased an upgrade in addition to the included service.
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Upgrade Revenue %
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Upgrade Revenue divided by Total Revenue.
This shows what percentage of total revenue is represented by the upgrade revenue.
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Upgrade Vehicle %
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Upgrade Quantity divided by Total Base Wash. This figure is expressed as a percentage. Say the vehicle visited 10 times. An upgrade wash purchased 5 times. The Upgrade Vehicle % is 50 percent.
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Revenue / Base Wash
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Average Revenue per wash. Revenue divided by Total Base Wash.
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Upgrade Rev./ Wash
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Average Upgrade revenue per Base Wash. Upgrade Revenue divided by Total Base Wash.
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Total Rev./Base Wash
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Total revenue per wash. Total Revenue divided by Total Base Wash.
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