Column

Description

Most Visited Vehicle

The Most Visited Vehicle column divides the total vehicles for the date range into ten equal percentiles. You can click a percentile to see customers and vehicles.

Name

Customer name. If the row is a summary percentile (For example, not expanded), this field is empty. If the row is expanded, it contains customer names.

License

Vehicle license plate. If the row is a summary percentile (For example, not expanded), this field shows a car count. If the row is expanded, it contains license plates.

Visits

This is the total number of visits for every club member who has come to the car wash to redeem a club wash during the report period. This does not consider the current status of the club membership, only if a visit occurred within the date range of the report.

Avg. Visits/
Month/Vehicle

Average number of visits per month for each vehicle. If the row is a summary percentile (For example, not expanded), this field shows an average of all vehicles. If the row is expanded, it contains the actual number of visits for each vehicle.

Avg. Days Between Visits

Shows average number of days between return visits to redeem a club wash. This takes into account the date range of the report. For example, if the date range is a month, Avg. Days Between Visits accounts for the number of visits only for the number of days in the month. It would not represent the average since the customer joined the club. To see the average number of visits since a customer joined the club, you can adjust the date range.

Club Revenue

Total revenue collected during dates selected. This would be income received from all club sales and renewals for the Clubs selected.

Upgrade Revenue

Revenue or income received from upgrades and extra service items purchased during the club redemption.

Total Revenue

Total Revenue or Income associated with clubs. (Club Revenue + Upgrade Revenue)

Upgrade Qty

Number of club customer visitsresulting in upgrading the wash through an extra service purchase.

Upgrade Revenue %

Percentage of revenue coming from upgrades. (Upgrade Revenue÷ Total Revenue)

Rev/Wash

Shows the average amount of club income per visit. (Club Revenue ÷ Visits)

Upgrade Rev/Wash

Shows the average amount of upgrade income per visit. (Upgrade Revenue ÷ Visits)

Total Rev/Wash

Shows the average amount of total income per visit. (Total Revenue ÷ Visits)